Effective media

Clive Simpson has extensive media experience across all sectors - from specific media campaigns in the press through to website content management, working with broadcast media or running press days and handling the media for conferences. Key activities include:

Developing good working relationships with the media, monitoring press coverage for positive or negative reviews and organising press releases for campaigns.

Managing budgets for campaigns / projects and successfully coordinating publicity for a large conference in the SECC, Glasgow, which involved organising media and press office for approximately 100 international journalists and 3000 delegates.

Analysing and developing the effectiveness of client communication strategies, assessing brand effectiveness, press releases, advertising and events / exhibitions.

Working in conjunction with communications / marketing managers to develop and implement nationwide PR, advertising and web marketing campaigns.

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